Ad-dress the public interest

Objectives

• To understand techniques of creating impactful advertisements.

• To raise awareness about a relevant social issue through effective communication strategies.

• To develop practical skills in designing advertisement materials such as taglines, posters, and videos.

• To enhance creativity and critical thinking among future educators, enabling them to use media as a tool for social change.

Workshop Procedure

Group Formation: On the day of the workshop, participants were divided into groups of five members to facilitate collaborative learning and teamwork.

Session 1: Tagline Creation eee

- Each group selected a commodity and developed a catchy and creative tagline individually.

- Participants showcased their innovative thinking and creativity through their tagline proposals.

Session 2: Poster Design

• Groups selected the commodity and created a tagline, then designed a brochure, utilizing chart paper and art supplies to bring their ideas to life.

- This session encouraged creative expression and visual storytelling.

Session 3: Video Production

- Participants produced a video on socially relevant topics, promoting creativity, teamwork, and social awareness.

- This session fostered collaboration, critical thinking, and effective communication.

Evaluation

The workshop provided a platform for participants to express their creativity and think outside the box. The group activities promoted collaboration, communication, and problem-solving skills. Participants gained hands-on experience in creating taglines, designing posters, and producing videos. The three sessions offered a diverse range of activities, keeping participants engaged and interested.The workshop not only aims to develop technical abilities but also fosters a sense of responsibility and empowerment among future educators.